GRUBHUB FOR DRIVERS
Designed at Grubhub
BACKGROUND
In 2014, Grubhub began offering delivery services to their restaurant partners. I played a crucial role on the team that developed tools to attract these new contractors and fulfill their work responsibilities.
EASY LOG IN
CHALLENGE
Unlocking mobile devices with Touch ID and Face ID became popular across cell phone manufacturers in 2018. I utilized the new technology to improve the application experience for Grubhub’s delivery drivers.OBJECTIVE
Redesign the log in experience to allow for Touch ID and Face ID capabilities.MY ROLE
User Experience DesignCOLLABORATORS
Development and Product Management
USER FLOWS
RECRUITMENT
CHALLENGE
Grubhub’s delivery driver recruitment experience needed to attracted top-tier contractors and funneled them quickly through the hiring process.MY ROLE
Art Direction, User Experience Design, Content Strategy, and Visual DesignCOLLABORATORS
Development, Research, Content, and RecruitmentRESEARCH
I conducted interviews with dozens of experienced delivery drivers. In these conversations, I learned what they valued most about their jobs; the paycheck, job flexibility, and social interactions. I made sure to include these components on the recruitment website. Also, I learned that the target audience was reliant on their smart phone as their main tech device, so I needed to create a mobile-centric solution.
PROTOTYPE
Based on my initial sketches, I created a mobile prototype in order to get high-level feedback from various stakeholders about the content. From this exercise, I learned three key takeaways. First, the unique selling propositions I discovered during the research stage were validated. Second, featuring the major cities was risky because building a database of potential drivers was the priority and I didn’t want people to not apply based on that information. And lastly, I needed to include the abbreviated application form on the landing page in order to maximize applications submitted.
FINAL PRODUCT
The left column features perks of working for Grubhub, while the right side displays necessary criteria in order to be applicable for the role. The addition of the quick checklist saved valuable time for the recruiters.